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THE FUTURE OF MEDIA STARTS.... HERE

CyberJournalist.net is the premier news and resource site about how the digital technology is transforming the media.

CyberJournalist.net has been named a top 100 digital media site by Cnet, recommended by dozens of publications, from the Columbia Journalism Review to Vanity Fair to USA TODAY, and been visited by readers in more than 200 countries.

CyberJournalist.net is published by Jonathan Dube, an award-winning digital media executive who founded the site in 2000. Dube is the former SVP & GM of AOL News & Information and Past President of the Online News Association.

The 6 best ways to drive traffic to your site from YouTube

Here are six great tips for driving traffic from YouTube to your website.

Great tips from leaderswest:

1. Include a Call to Action on Every Video.

The best way to drive traffic to your website is to give viewers specific instructions at the end of every video you post.

2. Include your URL in the Video’s Description

Always place your website’s URL at the top of your description with a call to action so it’s the first thing viewers see.

3. Use YouTube’s Call-to-Action Overlay Feature

This is a banner that shows up on the bottom of your video as it plays, which displays a thumbnail image of your choosing along with your call to action copy. Overlays are a paid feature, which you can sign up for by visiting ads.youtube.com.

4. Use the Annotations Feature

If you don’t want to pay for the overlay feature, you can add annotations to your videos for free. Annotations are little text bubbles that pop up at a certain point during your video.

5. Leave them Wanting More

Create quality videos that impress the viewer and leave them wanting more. For example, “if your video contains a list of tips, leave the last three out and tell them to visit the site for the remaining three. Offer a free download or gift for visiting your site.”

6. Keep your Videos Short

Keep them under three minutes.

Posted on Sunday, March 4th 2012

The 25 most viral news sites

Newswhip, a site that tracks what news stories the world is talking about, has published a new infographic showing which are the most viral news sources on Twitter and Facebook. The BBC is tops on Twitter and The Huffington Post on Facebook.

most viral news sites

Posted on Thursday, March 1st 2012

Mobile commerce rapidly exploding

Mobile commerce is growing rapidly and now more than a third of mobile product owners are using their devices for mobile commerce, according to a new study from the Consumer Electronics Association. That means,  on average, each consumer plans to spend $575 on mobile purchases in the next 12 months.

Here is the full press release:

Purchases on Mobile Devices Expanding Dramatically, CEA Study Finds

Mobile Device Commerce Reaches $575 per User

ARLINGTON, Va.— More than a third of mobile product owners are using their devices for mobile commerce, according to a new study from the Consumer Electronics Association (CEA)®. The Mobile Commerce – Reinventing the Way Consumers Shop study also finds that, on average, each consumer plans to spend $575 on mobile purchases in the next 12 months.

Nine out of 10 U.S. consumers own a tablet, smartphone or a cell phone, translating into 216 million mobile device owners. More than one-third (37 percent) of mobile device owners are engaging in some form of mobile commerce – either shopping and/or purchasing online or in-store; using and/or redeeming coupons or gift cards; or searching for coupons. While most online purchases are done without mobile devices, those engaging in mobile commerce average more than one-third (35 percent) of all online transactions. The categories most often browsed/shopped for on mobile devices are consumer electronics (CE) and clothing/footwear, while music and books are the categories most often purchased. One-third (32 percent) of consumers engaging in mobile online purchasing have bought CE online using their device.

“The future of mobile commerce is very promising,” said Jessica Boothe, manager of strategic research, CEA. “Consumers are open to new technologies as they continue to evolve and develop. With the growth of mobile devices, mobile commerce will play a more integral role in the everyday shopping habits of consumers, especially as they continue to seek bargains and comparison shop.”

Many mobile device owners intend to make more purchases using their device in the next 12 months, including shopping and couponing. These consumers expect to spend, on average, $575 on mobile purchases over the next year. Mobile device owners also plan to increase couponing during that time period with one out of three expecting to use their mobile devices more to search for coupons online (32 percent), use/redeem mobile coupons (30 percent), and search for coupons in email (29 percent).

The study also found a number of reasons that consumers who have yet to make any purchase on their mobile device are hesitant to do so: half say they prefer to make purchases in other ways, and more than a third (35 percent) are concerned about security.

Twenty-seven percent of consumers are comfortable using the mobile Internet because they trust current authentication safeguards, and 25 percent feel comfortable because they trust that their information is safe and secure. Yet, some consumers also have concerns about authentication on their mobile devices. While 42 percent of mobile consumers agree that fingerprint is the best way to authenticate mobile purchases, another 24 percent are not sure as to the best method.

“Consumers want assurances that their personal information is 100 percent safe and secure,” said Boothe. “They are not fully confident in technologies available. New and advancing technologies should continue to be explored and developed in an effort to provide consumers with the best and most secure mobile commerce experience possible.”

The study, Mobile Commerce – Reinventing the Way Consumers Shop, was designed and formulated by CEA Market Research, the most comprehensive source of sales data, forecasts, consumer research and historical trends for the consumer electronics industry. Please cite any information to the Consumer Electronics Association (CEA)®. The complete study is available free to CEA member companies at members.CE.org. Non-members may purchase the study at the CEA Store.

Posted on Thursday, March 1st 2012

How The Guardian would cover “The Three Little Pigs”

The Guardian has created a clever new ad campaign, which features a 21st-century twist on the tale of the three little pigs. The dramatic ad follows a developing story of three little pigs being arrested in a police raid, highlighting the Guardian’s coverage and interaction with readers and internet users through the newspaper, website, blogs, tweets and video. The goal is to showcase the Guardian’s multimedia credentials and open journalism philosophy.

"Open is our operating system, a way of doing things that is based on a belief in the open exchange of information, ideas and opinions and its power to bring about change," said Alan Rusbridger, editor-in-chief of Guardian and MediaGuardian publisher Guardian News & Media. "The campaign is designed to bring that philosophy to life for new and existing readers."

In addition to running on TV, the ad will be running on the YouTube UK home page.

Posted on Thursday, March 1st 2012

The economics behind one of YouTube’s most successful creators

Maker Studios is one of YouTube’s biggest and most-successful content creators, with more than 160 full-time staff. When YouTube started dishing out $100 million last year for new channels, as part of an effort to generate more than 25 original hours of programming, Maker “won” three of those new channels. The reason YouTube is investing all that money up front is that even for a success story like Maker, the economics of producing a profitable channel are tight.

Here’s some insight into what those economics are.

Maker cranks out about 300 YouTube videos each month at a bare-bones cost of about $1,000 each.

The studio’s videos generate a whopping 500 million views each month, thanks largely to established hits that include Ray William Johnson’s roundup of crazy videos and such viral giants as “Epic Rap Battles of History.”

Advertisers pay up to $10 per thousand views for video ads that precede the featured content, according to TubeMogul, a major buyer of YouTube ads for the nation’s biggest advertisers including Proctor & Gamble Co. and News Corp.’s 20th Century Fox movie studio.

Established YouTube partners share roughly half of their revenue with the site. So if Maker videos generate $1 or $2 in ad revenue per thousand views, it would just be scraping by.

Posted on Wednesday, February 22nd 2012

Game consoles rising fast as connected-TV platforms

The 2011 edition of Deloitte http://www.deloitte.com/ and Harrison Group’s “Changing the Game: State of the Media Democracy” report shows usage of video game consoles as TV viewing devices rising at a rapid pace, eMarketer reports.

It’s still much more common for web users to watch their favorite TV shows live on television, recorded on their DVR or via their cable system’s “on demand” feature. But viewing on a video game console—the only option on the survey involving an internet-to-TV connection—had tripled in popularity since 2009, from 3% to 9% of survey respondents….

And among 14- to 22-year-olds, watching via console was preferred over “on demand” systems, DVDs and Blu-ray discs, and TV show websites.

Posted on Monday, February 13th 2012

The future of television advertising

David Verklin, the former CEO of Aegis Media Americas, one of the five largest buyers of advertising time and space in the nation, says in this video interview that TV has moved from a device to “an experience” in the past 36 months. He believes advertisers will continue to spend a lot of dollars on “television” but they will be able to easily buy programs across all sorts of devices and experiences at once, both live and video-on-demand.

Posted on Wednesday, January 25th 2012

The Future of Media: Apple TV, Pandora in cars, engaging tablets

What does the future of media hold? A new Apple TV, Pandora streaming in cars, increased reader engagement thanks to tablets, according to the speakers at the first day of Business Insiders’ Ignition: Future of Media conference.

Among the most interesting take-aways so far:

  • Apple analyst Gene Munster predicts an Apple TV will be coming next year, in time for the holiday season, and will be so amazing that anyone thinking of buying a TV now should wait. Among other things, he predicts an all-in-one device that can be operated via voice commands.
  • Pandora is working with car manufacturers to integrate Pandora seamlessly so that you can listen to it in your car as easily as you listen to the radio, using touch and voice commands. See video here.
  • A consistent theme from several panelists throughout the day was that online advertising is broken and doesn’t work - especially banner ads and 30-second pre-roll ads.
  • Both The Financial Times and Mercury Radio Arts, Glenn Beck’s company, are now earning more than 50 percent of their revenue from digital.
  • Twitter now has more than 2,400 advertisers, according to Adam Bain, Twitter’s chief revenue officer.
  • User engagement on the iPad is stunning compared to the web. Pulse CEO Akshay Kothari said users spend 20-30 minutes at a time reading articles in the Pulse app.

Posted on Wednesday, November 30th 2011

Americans say the death of newspapers would not have major impact

Most Americans (69%) say that if their local newspaper no longer existed, it would not have a major impact on their ability to keep up with information and news about their community, according to a survey by the Pew Research Center’s Project for Excellence in Journalism and Internet & American Life Project, produced in association with the John S. and James L. Knight Foundation that asks about local information in a new way.

Yet the data show that newspapers play a much bigger role in people’s lives than many may realize. Newspapers (both the print and online versions, though primarily print) rank first or tie for first as the source people rely on most for 11 of the 16 different kinds of local information asked about—more topics than any other media source. But most of these topics—many of which relate to civic affairs such as government—taxes, etc., are ones followed by fewer Americans on a regular basis.

In other words, local TV draws a mass audience largely around a few popular subjects; local newspapers attract a smaller cohort of citizens but for a wider range of civically oriented subjects.

The survey also sheds light on the emerging role of the internet as people seek local news and information. The internet is defined here as web-only online destinations. For adults generally, the internet is a main source for information about restaurants and other local businesses, and it is tied with newspapers as a top source for material about housing, jobs and schools—all areas that place a special value on consumer input. Yet when one looks at the 79% of Americans who are online, the internet is the first or second most relied-upon source for 15 of the 16 local topics examined. For adults under 40, the web is first for 11 of the top 16 topics— and a close second on four others.

Posted on Monday, September 26th 2011

Wall Street Journal launches Facebook social news app

Discovering and reading the news is now an inherently social experience, and more and more people are getting their news directly through their friends via social media. The Wall Street Journal has launched a new social news sharing application on Facebook that attempts to take advantage of this and do so in a few creative ways.

The app, which can be installed at http://social.wsj.com/, allows you to browse and read WSJ stories directly on Facebook. But the more interesting elements are that readers are also positioned as editors: when you “Like” a story, it is added to your personal editor page. Anyone can follow you as an editor, and you can follow anyone you like as well (whether friends or not) to get their reading suggestions. The users with the most followers will be featured on a leaderboard and may win rewards — which adds a nice competitive element which should inspire people to share the content more.

Another bonus of the app is that the content, at least for now, is free unlike WSJ.com, courtesy of launch sponsor Dell.

Posted on Tuesday, September 20th 2011

'The world’s first fully augmented reality newspaper'

Augmented reality app Blippar is partnering with Dublin newspaper Metro Herald and local TV show FYI to launch what it’s calling “the world’s first fully augmented reality newspaper”.

The Next Web reports:

Throughout this week, Metro Herald will be producing five ‘smart editions’ of its newspaper, where the interactive blippar technology will be used across selected editorial content and advertising. Brands such as Aer Lingus, Jack Daniels, Miller, The Natural Confectionery Company and Universal Pictures International Ireland will be augmenting their adverts and bringing their respective Metro Herald print ads to life.

The Blippar app works when you wave your smartphone’s or tablet’s camera over a branded image, and it comes to life on the screen in front of you. It’s like a 3D website that jumps out at you from a static label or poster.

In partnership with 3e’s weekday interactive news programme FYI, readers will be able to ‘blipp’ a daily feature in-paper, which will take them to additional video content, provided by FYI. Metro Herald will also be using blippar across additional editorial content including a Guilty Pleasures daily poll, daily crossword answers, email the Mailbox (letters page) and by blipping the masthead readers will be able to see a step-by-step video explaining how blippar works, again produced by FYI.

Posted on Tuesday, September 20th 2011

Gawker for ‘every little town in America’

Hyperlocal journalism has long been seen as a force for good, a way for people who live in places without traditional media coverage to be their own watchdogs, reporting on the issues that matter to them. But what if those issues turn out to be nasty rumors about who’s sleeping around and who’s wife might be a meth-head?

Small towns are embracing hyperlocal websites – especially in places that Topix CEO Chris Tolles calls “the feud states” – with messy results, The New York Times reports. “We’re running the Gawker for every little town in America,” Mr. Tolles said.

Posted on Tuesday, September 20th 2011

New topic pages show top influencers online

Klout is releasing a new series of topics pages that will highlight who are the most influential people online, based on their Klout social influence scores, across scores of topics. If this catches on, it could be an important tool for people to find experts who are influential about various topics.

Mashable reports that Klout  will roll out the feature for all users within a few days.

“This is a big step for us in turning Klout into more of a utility around search and discover instead of pure vanity of checking your score,” Klout CEO Joe Fernandez tellsMashable. “Our goal is just to understand what they are influential about and who they influence.”

To populate a user’s Topic Pages (see screenshots below), the San Francisco-based startup analyzes the user’s content created across the 10 services it measures — Twitter, Facebook, LinkedIn, Foursquare, YouTube, Blogger, Flickr, Instagram, Last.fm and Tumblr.

“We then look by topic at how influential that person’s audience is about the topic and how they respond to rank the most influential people by topic. These rankings change daily based on the content created,” Fernandez says.

Posted on Thursday, September 15th 2011

Innovative journalism on Tumblr

Tumblr is a great tool for news curation. ShortFormBlog, which curates about 30 news stories a day using visual storytelling, is one example being done particularly well.

The blog, which can be found at shortformblog.tumblr.com, is produced by a graphic designer at The Washington Post, Ernie Smith, using a combination of WorldPress and Tumblr.

The Tumblr community is especially important to the blog’s success, he tells ReadWriteWeb. “One thing that’s really helped us grow,” remarked Smith, “is that there’s a strong community around news on Tumblr. There are a number of great Tumblrs — Pantsless Progressive, SoupSoup, BrooklynMutt, inothernews, kateoplis, The Political Notebook and NewsFlick, to name a few — that really take the concept of news curation to heart.”

Posted on Wednesday, September 14th 2011