About this site

THE FUTURE OF MEDIA STARTS.... HERE

CyberJournalist.net is the premier news and resource site about how the digital technology is transforming the media.

CyberJournalist.net has been named a top 100 digital media site by Cnet, recommended by dozens of publications, from the Columbia Journalism Review to Vanity Fair to USA TODAY, and been visited by readers in more than 200 countries.

CyberJournalist.net is published by Jonathan Dube, an award-winning digital media executive who founded the site in 2000. Dube is the former SVP & GM of AOL News & Information and Past President of the Online News Association.

The mystery of why publishers' search traffic is suddenly dropping....

Looking at their Web analytics, many publishers have seen an alarming shift: their search traffic has dropped, while their share of referrals from social has risen. Perhaps the era of social media has well and truly arrived. The truth, however, is less dramatic but potentially more troubling. The drops in search traffic is an analytics problem, caused by what some are calling “dark search” or “dark Google.”

Posted on Saturday, May 4th 2013