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CyberJournalist.net is the premier news and resource site about how the digital technology is transforming the media.

CyberJournalist.net has been named a top 100 digital media site by Cnet, recommended by dozens of publications, from the Columbia Journalism Review to Vanity Fair to USA TODAY, and been visited by readers in more than 200 countries.

CyberJournalist.net is published by Jonathan Dube, an award-winning digital media executive who founded the site in 2000. Dube is the former SVP & GM of AOL News & Information and Past President of the Online News Association.

BuzzFeed Video is trying to change the definition of branded content by getting consumers to follow marketer content just like editorial. 

"These are viewers who have actively decided that this is a piece of content that speaks to them—and it happens that it is conjunction with a brand. I think that’s what the next level of branded video is about: really tapping into things like emotion and identity. When you can create that piece of content that speaks to somebody about they’re going through, it’s going to resonate better," said Jonathan Perelman, gm of video at BuzzFeed.

Tags video branded content advertising sponsored content