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THE FUTURE OF MEDIA STARTS.... HERE

CyberJournalist.net is the premier news and resource site about how the digital technology is transforming the media.

CyberJournalist.net has been named a top 100 digital media site by Cnet, recommended by dozens of publications, from the Columbia Journalism Review to Vanity Fair to USA TODAY, and been visited by readers in more than 200 countries.

CyberJournalist.net is published by Jonathan Dube, an award-winning digital media executive who founded the site in 2000. Dube is the former SVP & GM of AOL News & Information and Past President of the Online News Association.

7 key takeaways from IAB’s study on in-feed sponsored content

  1. Despite demographic and content differences, business and entertainment news users are highly receptive to in-feed sponsored content if it is relevant, authoritative and trustworthy.
  2. General news users are the least receptive but also said that they can have a positive experience if the advertising is relevant, authoritative and trustworthy.
  3. Well done sponsored content can enhance the credibility of the site and the site’s credibly can enhance the perceived credibility of the in-feed sponsored content (33% lift in perceived credibility of the sponsored content when on credibly perceived news site)
  4. The fit between the site and the brand is critical to success with consumers.
  5. In-feed sponsored content is least useful for generating new brand awareness. 
  6. In-feed sponsored content is most useful for established brands that seek to enhance and differentiate their image, deepen existing consumer relationships, to launch brand extensions.
  7. The best in-feed sponsored content tells a story and fulfills the human need for a compelling narrative. 

Read the full study here.

Tags advertising native advertising sponsored content