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THE FUTURE OF MEDIA STARTS.... HERE

CyberJournalist.net is the premier news and resource site about how the digital technology is transforming the media.

CyberJournalist.net has been named a top 100 digital media site by Cnet, recommended by dozens of publications, from the Columbia Journalism Review to Vanity Fair to USA TODAY, and been visited by readers in more than 200 countries.

CyberJournalist.net is published by Jonathan Dube, an award-winning digital media executive who founded the site in 2000. Dube is the former SVP & GM of AOL News & Information and Past President of the Online News Association.

Publishers are doing all they can to wring out more value from their existing body of content. The most common technique is to resurface popular old stories that (even just barely) pertain to a trending topic: Publishers will republish or re-share old bits of viral content in the hopes of striking traffic gold once again. People watch reruns on television, the thinking goes, so why not bring that approach to digital content? (via <a href=”http://digiday.com/publishers/publishers-evergreen-content-strategy-make-the-old-new-again/”>Publishers have an updated evergreen strategy: Make the old new again | Digiday</a>)

Publishers are doing all they can to wring out more value from their existing body of content. The most common technique is to resurface popular old stories that (even just barely) pertain to a trending topic: Publishers will republish or re-share old bits of viral content in the hopes of striking traffic gold once again. People watch reruns on television, the thinking goes, so why not bring that approach to digital content? (via <a href=”http://digiday.com/publishers/publishers-evergreen-content-strategy-make-the-old-new-again/”>Publishers have an updated evergreen strategy: Make the old new again | Digiday</a>)

Tags Social media innovation journalism future of media