Google News has created an experimental newsroom in San Francisco to monitor the World Cup and turn popular search results into viral content, NPR reports.
But interestingly, Google is choosing to steer clear of negative headlines.
"We’re also quite keen not to rub salt into the wounds," producer Sam Clohesy says, "and a negative story about Brazil won’t necessarily get a lot of traction in social."
Mobile marketing expert Rakesh Agrawal, CEO of reDesign mobile, says that’s just generally true. “People on social networks like Twitter and Facebook — they generally tend to share happy thoughts. If my son had an A in math today, I’m going to share that. But if my son got an F in math, that’s generally not something you’re going to see on social media.”
In old-school newsrooms, the saying goes: if it bleeds, it leads. Because this new newsroom is focused on getting content onto everyone’s smartphone, Agrawal says, editors may have another bias: to comb through the big data in search of happy thoughts.