Verticals have a particular attraction for me, which may have something to do with my general obsessiveness. Picking a topic you’re willing to spend a good number of years in, going deep into it with everything you have, and build the largest and most influential voice in it, that is what I…
“The scariest thing about the spread of misinformation is that once it starts, it’s near impossible to stop. With the Internet, misinformation is like a virus. It’s fast, aggressive, and doesn’t care who gets hurt as it moves from place to place.”—Chris Ostendorf, 'What Fox News can teach us about how the Internet works' (via dailydot)
“The paradox of social media is that it offers a channel through which to communicate yourself while the technology itself shapes and limits what is communicated, and how. All these people, each of them tweeting a tiny Whitmanesque song of himself, are largely indistinguishable.”—Mark O’Connell on Cory Arcangel’s new book, “Working on My Novel,” and why novelists tweet about their writing: http://nyr.kr/1sF4avK (via newyorker)
The Web will be the single most foundational aspect of people’s lives in 2025. People’s companion devices — the 2025 equivalent of today’s phones and tablets — will be the first thing they touch in the morning and the last thing they put down to sleep. In fact, some people will go so far as to have elements of their devices embedded.
The AI-mediated, goggle-channeled social interactions of the near future will be as unlike what we are doing today, as today’s social Web is to what came before. The ephemeralization of work by AI and bots will signal the outer boundary of the industrial age, when we first harnessed the power of steam and electricity to amplify and displace human labor, and now we see that culminating in a possible near-zero workforce. We have already entered the post-normal, where the economics of the late industrial era have turned inside out, where the complexity of interconnected globalism has led to uncertainty of such a degree that it is increasing impossible to find low-risk paths forward, or to even determine if they exist.
A new set of principles is needed to operate in the world that the Web made, and we’d better figure them out damn fast. My bet is that the cure is more Web: a more connected world. But one connected in different ways, for different ends, and not as a way to prop up the mistakes and inequities of the past, but instead as a means to answer the key question of the new age we are barreling into: What are people for?
7 key takeaways from IAB's study on in-feed sponsored content
Despite demographic and content differences, business and entertainment news users are highly receptive to in-feed sponsored content if it is relevant, authoritative and trustworthy.
General news users are the least receptive but also said that they can have a positive experience if the advertising is relevant, authoritative and trustworthy.
Well done sponsored content can enhance the credibility of the site and the site’s credibly can enhance the perceived credibility of the in-feed sponsored content (33% lift in perceived credibility of the sponsored content when on credibly perceived news site)
The fit between the site and the brand is critical to success with consumers.
In-feed sponsored content is least useful for generating new brand awareness.
In-feed sponsored content is most useful for established brands that seek to enhance and differentiate their image, deepen existing consumer relationships, to launch brand extensions.
The best in-feed sponsored content tells a story and fulfills the human need for a compelling narrative.